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Sunday, September 20th, 2009
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  • Mediapart: launch of its mobile offering
    (0,800)
  • Les Echos launch a premium site LeCrible.fr
    (0678)
  • Robert Laffont, Jacques Attali and Orange are launching the 1st hyperlivre Interactive
    (0678)


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    Robert Laffont, Jacques Attali and Orange are launching the 1st hyperlivre Interactive

    Thursday, September 10th, 2009
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    Editions Robert Laffont
    launched today
    in partnership with Orange,
    the first "hyperlivre", a book which enables interactive from the printed book to access a wider field of play (music, video, updating, interactivity) or on the internet his mobile phone.

    Entitled "The meaning of things,
    this book
    is a thought
    experiment
    on the future of the planet by
    Jacques Attali
    in collaboration with some thirty authors in all fields of knowledge. A cons-trend of dematerialization of the book by scanning books, the "hyperlivre" paper enriches the book by providing the reader with graphical content, audio or video.

    A system of 83 "flashcode" kind of bar codes at the beginning of the chapter to be read by the phone, allows quick access to videos, interviews, pictures on the screen of his mobile.

    hyperlivre_jacques-attali-le-sens-des-choses-flash_code

    Source:
    BC newsletter

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