Robert Laffont, Jacques Attali and Orange are launching the 1st hyperlivre Interactive
Thursday, September 10th, 2009
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Editions Robert Laffont
launched today
in partnership with Orange,
the first "hyperlivre", a book which enables interactive from the printed book to access a wider field of play (music, video, updating, interactivity) or on the internet his mobile phone.
Entitled "The meaning of things,
this book
is a thought
experiment
on the future of the planet by
Jacques Attali
in collaboration with some thirty authors in all fields of knowledge. A cons-trend of dematerialization of the book by scanning books, the "hyperlivre" paper enriches the book by providing the reader with graphical content, audio or video.
A system of 83 "flashcode" kind of bar codes at the beginning of the chapter to be read by the phone, allows quick access to videos, interviews, pictures on the screen of his mobile.
Source:
BC newsletter
