40 million smartphones sold worldwide in Q2 2009
Wednesday, August 19th, 2009
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The firm Gartner presented its August 12
barometer sales of mobile phones
of 2nd quarter 2009 (T2-2009.)
Global sales of mobile phones totaled 286.1 million units in Q2-2009, a
decrease of 6.1% compared to 2nd quarter 2008,
while sales on the very profitable segment of
smartphones / mobile terminals have increased by 27 %.
According to analysts Gartner, touch screens and keyboards are the main demands of consumers and help boost sales. Thus the manufacturers of these products have benefited from strong demand at the expense of manufacturers more oriented medium / low range for which the competition has continued to lower prices so the margins …
The economic recession continued to affect sales of so-called 'replacement' on the product end of life and those from emerging markets.
Worldwide sales of mobile phones in the 2nd quarter 2009 (in thousands)
Nokia maintained its leadership position,
but his portfolio has remained strong focus on low-end mobile. Its flagship high-end N97 has met with little enthusiasm at its launch in the second quarter of 2009 and Nokia has sold only 500,000 units since June, compared to Apple, which sold 1 million units since its iPhone 3GS first weekend of launch.
Nokia should focus more on services and content if the mark sudéoise wants to modernize both its brand and attract investors in the medium term and long term
Samsung and LG
both have a very strong second quarter of 2009 with a turnover of 55 million units and 30.5 million units, respectively. Samsung mobiles with touch screens, keyboards and won Gartner expected to continue to gain market share in the second half of 2009 to fill the gap with Nokia. Gartner expects LG to grow in emerging markets and position seems to take advantage of the 3G market in China because it can provide products of good value for money.
Motorola's sales
of 15.9 million units have exceeded expectations, but its presence was quickly concentrated in America. He lost most of its market share in Western Europe with less than 1 million units during the second quarter of 2009.
Most operators and customers are high expectations of
Motorola Android
planned for the fourth quarter of 2009.
The market share of Sony Ericsson
fell 2.8% over one year and sales have dropped by 41%. Even if the market environment is difficult for Sony Ericsson, Gartner attributes the poor performance to its range of models that fails to exploit the key trends, such as the keyboard for messaging and e-mail, Internet browsing and navigation. So high expectations of new products from Sony Ericsson for the 4th quarter in particular for the vast mass of commercial Christmas.
Worldwide sales of smartphones in the 2nd quarter 2009 (in thousands)
Sales of smartphones have been strong
during the second quarter of 2009 with a turnover of 40.9 million units in line with forecasts from Gartner, 27 percent over one year sales growth for 2009 " said Ms. Milanesi. "Given the increase in margins, smartphones offer the greatest opportunity for manufacturers. This is the …
